What Is a Fandom Consultant?
A fandom consultant helps you better understand your current and target audiences by analyzing their online and real-life behavior. Knowing who your audience is, what they care about, and how to communicate with them is key to building a loyal customer base or devoted viewership.
A fandom consultant helps your brand establish authenticity in fandom spaces so fans trust and engage with your brand.
Similar titles include: audience engagement specialist, audience intelligence expert, content strategist,
Why Do I need a Fandom Consultant?
Every fandom has its own culture, including their own vocabulary, rituals, and rules for acceptable behavior. Many of them operate on a 1-strike system before a brand is no longer trusted or potentially blacklisted by a fandom, which is your most engaged fanbase.
A fandom consultant takes the guesswork out of building a relationship with this audience and helps you engage and activate them around your content and product.
What can a Fandom Consultant Offer Me?
A contract with Megan Vick Media is custom-made to fit your brand’s needs. Standard services include (but are not limited to):
Audience intelligence reports
Social Marketing Strategy
General Marketing Strategy
Editorial Content Plan
Video Concept Production
Events and Activation Ideation and Execution
Response protocols for toxic/aggressive fans
What makes you the Fandom Consultant for Me?
I’ve been in and around fandoms for my entire life. I understand their psychology at a cellular level, and I’ve spent two decades as an entertainment journalist. That means I know the industry and can understand brand needs and goals as well as fandom behavior.
My journalism background also makes me a professional researcher for fandoms I am not personally part of. I know how to dig in and translate fandom culture for my clients, regardless of the demographic.
I live in both the fandom and industry worlds, so I am perfectly positioned to bridge these parties and build successful strategies to launch content that makes a real impact.
Who have you Worked with Before?
How Do we get Started?
Click the button and tell me what you’re working on!